For this campaign, we invited several PSG players to share childhood memories—reminiscing about the rooms where they grew up, the spaces where their football dreams began.
Taking this concept a step further, we traveled across the globe to recreate each player’s childhood room inside an Accor hotel in their home country.
This unique activation blended intimate storytelling with immersive brand experience, reinforcing the connection between ALL - Accor Live Limitless, PSG, and the deeply personal journeys of the club’s biggest stars.
To bring fans even closer to their idols, these specially designed rooms were made available for hotel guests to book and experience, offering an exclusive and immersive stay inside the recreated childhood spaces of their favorite players.

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