Hopium entrusted us with the creation of a film showcasing the innovative design of its first hydrogen-powered prototype.
Shot in a virtual studio, the film’s ambition was not only to introduce the vehicle and its unique features but also to establish a strong brand identity.
We sought to symbolize the birth of the Alpha S through a dreamlike approach, giving the Machina a soul. Immersed in a deep sleep, the car envisions its interaction with humans, drawing energy from the connection, sharing emotions, and ultimately revealing itself to the world.

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