For the launch of the new Scandal fragrance, we created an exclusive two-chapter experience merging sport, style, and seduction.
In the first act, Olympic boxing champion Tony Yoka welcomed a hand-picked group of 15 influencers for an introductory boxing class. The space was designed to be visually striking and content-friendly, ensuring maximum social media impact.
In the second act, the scene shifted to the Jean Paul Gaultier headquarters, where we built a tailored set for a dedicated social media campaign. The resulting content was unveiled both on the talents’ own platforms and across the brand’s official channels — delivering a knockout statement of glamour and power.

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