To celebrate the launch of the new Phantom fragrance, we designed and produced a live shopping event broadcasted on Sephora TV from Westfield Les 4 Temps.
For this special activation, we invited YouTuber Henry Tran, who experienced the fragrance live and shared his impressions in real-time.
This interactive format created a direct connection with the audience, generating engagement while bringing the essence of Phantom to life through an immersive and dynamic presentation.

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