For the Rabanne Xmas Content Factory, we designed and executed a large-scale content production bringing together 30 influencers from different countries to showcase the entire Rabanne fragrance collection.
Over two days of shooting, we transformed the studio into a multi-set environment, featuring both photo and video spaces, with different lighting atmospheres to create unique moods for each fragrance.
Each influencer received a custom video and photo series, enhanced with personalized transitions and special effects, ensuring every piece of content felt distinct and tailored.
The campaign was launched across Instagram and TikTok, first through the influencers’ posts, then amplified by the brand.